The latest trend in conference catering
Embrace the trend for creative conference catering with a delicious ‘high coffee’ that will leave guests feeling alert, satisfied and, most importantly, valued.
With food and refreshment breaks providing delegates with valuable networking opportunities, catering is a vitally important element in any conference. The quality of the catering reflects accordingly on your event and, good or bad, it’s certain to be one of the main things that delegates remember and talk about once the conference is over.
Taking all this into account, it is no longer enough to offer delegates a cuppa and a biscuit, or a couple of limp sandwiches at lunch. In order to impress delegates and encourage them to return for future events, conference organisers are having to get creative with their catering.
The coffee revolution
In recent years coffee has overtaken tea as the nation’s favourite drink with Britons consuming almost two and a half cups of coffee to every cup of tea. So why not incorporate this trend into your event and, instead of high tea, treat your delegates to a special ‘high coffee’ during the afternoon break.
Similar to a traditional afternoon tea, high coffee comprises a selection of sweet and savoury treats, paired with specially selected premium coffees. You want something that stands out and makes guests sit up and take notice so don’t be afraid to think outside the box. As well as standard finger sandwiches and scones, why not offer your delegates delicious savoury bites and coffee-inspired mini cakes and desserts? In hot weather, iced coffee could go down well and, depending on the time of day you could even serve your delegates a tasty espresso martini. It’s worth having a chat with your caterers to see what ideas they can suggest.
The quality of the coffee is of course key, so if this isn’t something your venue can supply, you might want to consider bringing in your own supplies with mobile coffee bar rental. This specialist coffee supplier can then be used as an extra delegate perk throughout the event, enabling you to provide your guests with a quality hit of caffeine at any time of day.
The great thing about providing this kind of caffeine-rich refreshment break is that it gives guests a welcome quick pick-me-up just when they need it most, helping to stave off that dreaded mid-afternoon slump, and enabling them to stay alert and engaged for any sessions still to come.
What’s more by putting obvious thought and effort into the event’s refreshment options and making quality a key priority, your delegates are sure to feel valued, increasing the likelihood that they will attend your events in the future.
Just don’t forget to also provide a selection of teas, as well as water or fruit juice, to cater for those delegates who prefer not to drink coffee.
Creative talking point
Creative catering options are always a hit with conference delegates (as long as the creativity is matched by quality of course). A swanky ‘high coffee’ break certainly offers something different, creating an interesting talking point and helping to ensure that delegates remember your event for all the right reasons.