The 5 Biggest Challenges Facing Today’s Businesses

woman working on blank canvas business

Whether you’ve just launched a business or you’ve been running one for many years, there are always some obstacles you will need to face. The business landscape is hugely different compared to, say, twenty years ago, and even within the last five or so years the way we do business has rapidly evolved thanks to emerging technology and changing working trends.

With all this in mind, we’ve identified the five biggest challenges that businesses are facing in 2017. Whether you’re wrestling with them all or you’re just struggling with one or two, navigating these challenges effectively will see you reap many rewards in the longer term.

Predicting trends

It’s been a bumpy ride recently for businesses, and the world is becoming increasingly unpredictable. Being able to keep on top of a constantly shifting economic climate and predict customer trends and market trends is still vital to the success of your organisation. Bringing in a consultant who knows how to effectively interpret information and then go on to predict trends could make all the difference.

Good SEO

Standing out from the crowd in this digital age is hard, but it’s essential if you’re going to keep attracting interest in your business. Having a good SEO strategy will keep you near the top of the search results, keeping the pressure off of you and on your competitors. It’s not just about search results though – good SEO will improve the visitor experience and usability of your site, too.

Technological advances

Advancements in technology are a blessing, as long as you’re willing to appreciate and then implement change. Stubbornly refusing to make the most of the new technology that’s available is going to leave you struggling to innovate. This will put your competitors ahead. Even if you do fully embrace new technology, you need to be aware of all the new rules and regulations that come with that too. Be sure to keep your finger on the pulse and set some time aside during your working week to research what’s going on in the tech space and how it can help or hinder you.

Effective copy

Appearing professional and on-point at all times is essential for creating a strong, recognisable brand that people are going to trust. When everyone is chipping in to create copy for your website though, finding that consistency and creating something that people will connect with can be difficult. That’s why it’s a good idea to bring in someone who knows how to create good, solid copy week after week.

Customer service

Great customer service remains as important as ever, but delivering it has become more challenging. We now live in an age of instant gratification, and customers expect speedy responses to their enquiries. People aren’t afraid to express their displeasure on social media if they don’t get that, so you need to develop an efficient system to preserve your good reputation. After all, news travels fast online.

It goes without saying that the stumbling blocks that businesses face now are different to ones they needed to overcome a decade ago. No doubt there will be new challenges to be reckoned with a decade from now too. Whatever they are, the key is to identify them and put a plan in place for dealing with them as quickly as possible. From delivering outstanding customer service to staying one step ahead with the latest technology, businesses need to do more and do it better to keep ahead.

Indy can help you achieve this. We’re an Essex-based content development agency that also offers a comprehensive marketing consultancy service that will help you add clarity and purpose to your company’s strategy. Visit the website for more information.

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