Make your mark with branded lorry graphics
Lorries spend a lot of time on the road, so use branded vehicle wraps to turn them into moving billboards that will help to grow your business.
As a logistics company, your vehicles spend a lot of time on the road, transporting goods from A to B. Why not take advantage of all that travelling time and use branded lorry graphics to help increase brand visibility and drive your company forward?
Involving the application of decals and graphics, vehicle branding can turn your fleet vehicles into cost-effective marketing tools that could help you to win new customers and grow your business.
High visibility and increased reach
One of the big advantages of fleet vehicle branding is that it offers a high level of visibility and enables you to vastly increase your reach. Depending on the size of your fleet, and the distance your lorries travel, your brand will be seen by thousands of potential customers every day – up to 3,000 per hour in traffic-heavy locations, according to some experts.
Essentially you are turning your lorries into moving billboards for your company, taking your brand directly to the customer, rather than waiting for them to see an advertisement on television or in a magazine.
Make an impact
Effective marketing is all about standing out from your competitors. There are many thousands of lorries travelling on UK roads each day and it’s easy to get lost amongst the crowd. However, unlike a plain lorry, a well-designed vehicle wrap will help you to grab people’s attention and make an impact. It’s important to be sure that impact you are making is the right one. Vehicle branding works best when it ties in with your wider marketing strategy, so think carefully about what you want to say and how you want to say it.
Any marketing tool needs to offer a good return on investment, and fleet vehicle branding is no different. Happily, vehicle wraps perform well in this area. They are relatively inexpensive to apply and, when done well, can last for years. And with experts claiming that vehicle branding is one of the most effective methods of business promotion, branding your fleet can certainly be seen as a sound investment, helping you to grow your business day after day, year on year.
Protect your fleet
Vinyl vehicle wraps also have the positive side effect of protecting your fleet. They can help to protect your lorries against the everyday dents and scratches often acquired on the road and, given that they can be removed without damaging your paintwork, they can help to keep your vehicles in good condition. What’s more, a branded design makes your lorries instantly recognisable, thereby reducing the risk of theft.
Get it right
Of course, fleet vehicle branding will only be to beneficial to your business if you get it right. When creating your design, it’s easy to get carried away and to try and cram in too much information, which can look cluttered and potentially confuse your audience. When your lorries are travelling at speed down the motorway, you want your brand to stand out, and for your key message to be instantly recognisable and easy to understand. For this, you need a bold, simple and striking design that is consistent with your wider brand.
The quality of the finish is also vitally important. A poor-quality job will reflect badly on your brand and could deter potential customers, so always a choose a trusted, experienced supplier to carry out the work.
With so many benefits to offer, fleet vehicle branding is somewhat of a no-brainer for logistics companies. And with a combination of careful planning and creativity you can harness your fleet to take your business from strength to strength.