Technical Advancements In Shipping Increase Cross Border Food Deliveries
Why eCommerce food businesses should expand their reach into Europe and the technology that is going to help keep their food fresh.
eCommerce has completely changed the way in which consumers shop for groceries. In the UK, the online grocery market is currently worth around $15 billion, which is expected to increase to 28 billion by 2020. Similar activity is reported across the world, as countries such as Japan, the US and China are predicted to enjoy an upward trend over the next two to three years. Our neighbours in Europe are also experiencing an upswing, with France forecasting growth from $9 billion to $16 billion over the same period.
And this is where it gets interesting. As the Internet makes it possible for websites within the food industry to sell to consumers based anywhere, the only barrier to delivering fresh produce has been keeping it at its best during the transportation phase. But now, changes to frozen food transport are making it feasible for UK food manufacturers to ship to Europe, creating a growth in the international food industry.
At its core, keeping food chilled and at a constant temperature for the entire duration of the shipping process is integral to the success of international food deliveries. Refrigerated transport has made great technical strides in recent history, meeting ISO 9001 quality requirements, providing customer satisfaction and all at much cheaper prices than have previously been possible. With live temperature tracking, multi temperature capabilities ranging from -25 to 20C depending on whether you’re looking to achieve frozen, chilled, or ambient heat, and drivers who are fully trained in food safety practices, there’s every reason for eCommerce food sites to expand their reach into Europe.
How Are Costs Kept Down?
Frozen and chilled food services qualify for groupage, meaning that as a manufacturer, you can opt for a full or only a partial load depending on the quantity of produce you need to ship. If a company needs to transport a single container to the Benelux region, it’s possible to use a partial load service and the rest of the shipment will be made up by other parties. This maximises efficiency and helps to drive costs down as far as possible for the consumer.
Breaking Down Borders
Over in Ireland, there are interesting developments in the shipment of food and livestock across the border from Northern Ireland to the Republic of Ireland. The British government has unveiled plans to request that various border checks could be waivered, ahead of the UK’s official exit from the EU. The government is hoping to achieve ‘regulatory equivalence’ with the EU, to negate the need for small traders and farmers to be subject to rigorous customs, food safety and agricultural checks. Although a controversial suggestion, if this goes ahead it could make it even easier for food distributors to sell to countries in Europe, without Brexit being an issue.
With the predicted forecasts for eCommerce grocery sales across UK and internationally, coupled with the affordable costs of using innovative temperature-controlled transportation, there’s never been a better time to expand your reach into Europe.