Attract More Consumers To Your Physical Store This Year
Top tips to help retail businesses generate more footfall to their physical high street shops in 2017. First impressions are everything in the consumer world.
Britain’s retail sales dropped 1.4% in the first quarter of 2017, representing the largest drop in the industry for seven years, according to the Office for National Statistics. Post-Brexit uncertainty coupled with the weak value of the pound translating into higher ticket prices in shops are thought to be responsible for consumers choosing to reign in their spending somewhat. Of course, Brits are also known for their online spending habits, with 77% of UK Internet users having made a web purchase in 2015. This is great news for the ever-growing ecommerce industry, but is not so positive for those with bricks and mortar stores.
So, what can retail businesses do to increase footfall to their physical stores in 2017? Here are some top tips.
View Your Business From Across The Street
Often shop owners spend so much time concentrating on the layout of their stock, that they forget that first impressions are just as important. A brand-new customer will have no idea of the quality of your goods, the knowledge and charisma of your sales people or the attractive appeal of your displays if you have not bothered to attract them inside your shop in the first place.
Initial impressions are everything in retail, so take a good hard look at the outside of your business. Check your signage, is everything spelt correctly? Have any letters fallen off? Is your logo faded? These are all signs that you need a bit of a revamp. Equally, concentrate on creating beautiful and intriguing window displays. However, as well as showing off your most popular stock, you should also assess the condition of your actual windows. Is the paint fresh or are there cracks which need be sanded down and touched up? If so, it’s a must to hire a professional decorator to spruce things up and make your business stand out from the crowd on the high street. According to Spectrum Painters in Suffolk, it is a good idea to hire professionals who are willing to work flexibly so that there is as little disruption as possible during peak business hours.
Curb Side Extras
Whilst successful websites use a Call to Action button such as ‘Buy Now’ or ‘More Info’ to encourage web users to purchase something, a physical shop can also motivate customers to step inside a shop. Blackboards on the street are one way to engage with potential customers. Post details of your special deals, or dangle a carrot by offering a freebie such as ‘free glass of Prosecco’ or ‘sample Belgian chocolates’.
You could also provide bicycle racks to encourage cyclists to park up and hop inside. Or else you could employ someone to hand out fliers offering a discount code.
Use The Internet To Your Advantage
If you do have a website as well as your physical store, then you can always use your e-sales to generate more footfall into your shop. Click and collect is a great offer, as it can save your customers money by not having to pay for a delivery fee, but equally those online customers who do visit your shop to pick up a purchase, might be more likely to have a browse and buy something else from you.
The key to generating more footfall to your store in 2017 is to be creative. Have a look at what other successful businesses are doing on your high street and then go one step further!