Boost your brand with a promotional banner
From exhibitions and trade shows to product launches and outdoor festivals, a well-designed promotional banner can help boost your brand and grow your business.
Marketing is essential to the success of any business, helping you to increase the visibility of your brand and attract new customers. In the last decade or so the so-called digital revolution has seen lots of new methods of marketing spring up, from e-marketing campaigns to blogging and social media. However, while these digital methods certainly have their advantages, you should still make room in your marketing strategy for more traditional forms of marketing.
One of the more effective of these is the use of marketing banners to promote your brand, products or services. Well-designed signs are proven to be an effective means of advertising, and a bold, prominently-displayed promotional banner is sure to grab people’s attention and attract passing trade. As an added bonus, banners are a relatively inexpensive to produce compared to many other marketing materials, particularly as most banners can be re-used for future events.
Marketing banners come in all shapes and sizes, including pull-up banner stands, scaffolding banners, and even branded flags, and the one that is right for you will depend on your business type, your target audience, and what you want to achieve from your marketing activity.
For many companies, PVC banners are a popular choice. This style of banner is incredibly versatile and can be used for a wide range of promotional purposes, from exhibitions and trade shows to product launches and outdoor events. PVC banners are also long-lasting and can stand up to most weather conditions, and this durability means they can be used for both indoor and outdoor events. They are also great from a design point of view, providing a glossy, professional result that reflects positively on your brand.
Planning your banner
Not all banners are made equal however; there are some really awful banners out there as well as some really great ones. To make sure your banner is one of the latter, there are a few things you should keep in mind.
Before you decide on a format or design, think carefully about the purpose of the banner – where will it be used? Who are you trying to reach? What message or messages are you trying to convey? It’s also really important to know and understand your target market as this will help you to decide where best to display your banner for maximum impact, as well as assisting you to create a design that really hits the mark.
When it comes to design, simple is usually best. People don’t have time to sift through lots of information to find out what you’re saying so avoid a cluttered design with too much text. The best banners are clear and easy to understand, combining one or two key messages with striking photography or graphics. Make sure your company name and logo are easily visible and don’t forget to include your contact details or web address and a clear call to action.
From pull-up banner stands for use at events to large PVC banners for outdoor advertising, there is a marketing banner out there for you whatever your business goals. And with clever placement and good design a well-made marketing banner can be instrumental in boosting your brand recognition and growing your business.