The Secret of Successful Estate Agents

Old fashioned service and market knowledge the recipe for success

It’s easy to think that successful estate agents have some kind of ‘secret sauce’ to sell more houses than their competitors, and maybe use some of the sharper practice’s that consumer articles and TV programmers love to horrify their readers and viewers with.

The truth is somewhat more prosaic; successful estate agents base their business on knowing their local housing market thoroughly and using this knowledge to market and sell properties for the best price possible whilst adhering to ethical standards.

The property expert

The traditional estate agent still offers plenty of advantages to sellers and buyers alike – and most also embrace the digital age by having their own websites and access to large property portals such as Rightmove.

The successful estate agent’s service to sellers

An agent who knows their local property market such as this experienced Chelmsford estate agent can prove an important ally in marketing a property in so many ways.

Successful agents are good at:

Valuations based on true market forces – a successful agent knows how to value a property realistically.

Beware of agents who value high so as to get your property on their books with a view to persuading you to drop the price if it doesn’t sell quickly.

Marketing – knowing how to promote your property to best effect in print, on their website and via property portals.

Taking the right photographs to show your property in its best light.

Matching buyers – successful estate agents have a strong buyers’ list and they’ll notify suitable people about your property as soon as it’s on the market.

Qualifying buyers – tied in with the above, successful agents focus on buyers who are likely be able to complete a purchase if they decide to go ahead through expert qualifying of potential buyers.

Keeping in touch – successful agents are constantly keeping their customer – the seller – in the loop as to what’s happening regarding interest in their property.

They will also suggest other ways of stimulating interest if there’s been no conclusive offers in that all-important first three weeks of a property going on the market.

Negotiate the offer – emotions can run high when you’re selling your home, but successful estate agents remain objective and professional when negotiating with the potential buyer.

Keep the sale moving – much of the successful estate agent’s job occurs after a sale is agreed; it’s then about ensuring the various elements combine to ensure a successful conclusion.

Estate agents often must ensure legal people and surveyors are chased up if needs be and help move things on if the buying chain gets stuck somewhere.

The successful estate agent’s service to buyers

In order to succeed, an estate agent naturally has to offer an efficient service to buyers. A successful agent will be proficient at:

Informative property promotion – good photography, informative and website copy help buyers find properties of interest.

Property matching – by qualifying the buyer and understanding exactly what they’re looking for and their budget, the estate agent will be able to help the buyer undertake a focused property search.

Early warning of properties – successful agents know exactly what buyers on their list are looking for so can offer the appropriate people the latest properties quickly.

No big secret

So, all in all, a successful estate agent simply knows how to put buyer in touch with seller and does it efficiently and professionally.

This demands various abilities such as marketing and negotiating skills, being good communicators and working tirelessly in what is often a fast-moving environment.

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