No matter what your profession, there’s bound to be someone else in Essex that offers the same services as you. So how do you drive customers to use your business instead? How do you get your company noticed online? According to a study from Stanford University, 75% of consumers will judge your businesses’ credibility upon the first glance of your website. Having a poorly designed website statistically means that customers may leave your website, in favour of choosing a ‘better looking’ one.
Revive.Digital, a digital agency, have been offering digital services and web design in Essex, throughout the past decade. Revive has helped countless clients develop their businesses online with carefully crafted, beautiful web design and strategic digital marketing techniques. Revive not only offers website design, including ecommerce websites, and online marketing, but graphic design, logo design, social media management, web applications and more.
With over 10 years of experience, Revive have provided all the information you need to succeed online. Here’s why web design is imperative for your business’ online success.
Why you should have a brilliant website
Any good web design company will tell you, in the digital age, having a fully functional and beautifully designed website is essential to draw in business online. Consumers are more likely to leave your site if it is a) not functional, and b) it looks ugly. Visitors to your site want easy and clear navigation, for ease of use, as well as having a responsive design that conveys professionalism and quality. Bespoke web design in Essex, is key for your business to stand out from the others across the county, online.
Web design is one of the most important parts of your marketing campaign. Customers want to be drawn in by your design and think to themselves, ‘let’s have a look around’. But, how do you get customers to remain on your site? How do you get them to engage and consider what your business can offer?
Content is Key
What’s written and displayed on your website is key to keeping customers on your site. It is essential to establish your services and credibility within your copy, and have beautiful visuals on your site. However, you should never boast your own success. Use testimonials from clients to speak for the quality of your services along with any awards you may have received. Display these accreditations in your copy and content on your site.
Customers want to come away from your site, feeling like they have the essential information they need. So, all your copy needs to be clear, informative and non-technical – don’t use technical terminology your clients won’t understand.
Are you compatible?
More and more customers are using smart phones and tablet devices to look up services and browse online. According to research from Google, in more than 10 countries over the world, more searches are taking place on mobile devices than on desktops. Therefore, it is imperative that your site is mobile friendly.
Websites that don’t translate well to phones will see a considerable drop off rate. Make sure that your website works on handheld devices, and is as functional as the desktop version. If your website has been designed in the past 3-4 years then you should be fine, but it’s always worth checking your website to see if it is tablet and mobile friendly.
How do I get my company seen on Google?
Competing against other rival local businesses is tricky, but when it comes to being seen online, you’re up against a lot more. There’s no quick fix to gain visibility on Google and sadly, most customers won’t move past the first page of Google results, with the majority using the first top three. However, there is a way…
Work in SEO (search engine optimisation) and Google AdWords are essential to move your company up the rankings in Google. If you want your website to be seen, amongst all other similar Essex based businesses, you need to consider the content you include on your website and various pages, to optimise your site for Google and other search engines. Make sure your domain name is relevant to your business – most digital agencies can assist you in purchasing your desired domain name.
It goes without saying, but to make money you need to first invest, and it’s no different for web design. Investing into a beautiful and bespoke website means that your business will flourish online, and customers will be more likely to use the services you provide. A poorly made website conveys your business as average. Investing in a skilled designer to create a unique and bespoke website design, fit for your business’ purpose, is the same as investing in a marketing campaign – it aids your business’ success. Affordable web design is essential for your business. Make sure you never over pay for your business website but don’t be drawn in by low costs, they might result in a cheap looking dysfunctional website.
What to look for when looking for a web designer
When it comes to picking who will manage your web design in Essex, there are a few things you should consider. It’s essential to not only look at their portfolio of work, but see what other services they can offer you. You want a web designer or agency that offer follow up services. Web maintenance is one of the key things you should enquire about. Should any problems arise long after your design work is complete, you run the risk of not being able to fix it yourself. Like machines, websites need care and looking after, web maintenance is essential.
Some agencies work in online marketing and web hosting, as well as design and development. So, if you need an extra boost online, it may be worth seeing what your chosen design company can offer you.
Remember, the one of the most important aspects of your marketing strategy is your website. Make sure it’s functional, well designed and informative for you future clients.
All information on web design in Essex, has been provided by Revive.Digital.